Calvin University

Calvin student-athlete uses World Cup commercial to share the Gospel with millions

The news spread like wildfire with millions of views of the commercial being shared across TikTok, Instagram, and YouTube.

Inside Nike's World Cup commercial: Here's every celebrity cameo in viral ad with Kim Kardashian, more

Many soccer fans can recount Nike's iconic "Winner Stays" advertisement from the 2010 World Cup. Ahead of this summer's World ...

Ads during World Cup matches? Why commercials are on during water breaks

World Cup viewers may be shocked to see commercials being played in the middle of matches, which is now allowed by FIFA.

Why The World Cup’s Hydration Breaks Are The Ad Inventory Soccer Never Had

FIFA put into effect a player-welfare measure. Fox turned it into a half-billion-dollar windfall. The smarter advertising bet ...
Al Jazeera

‘This time’: The World Cup commercials capturing Egypt’s soaring hopes

The advertisements play on Egypt's poor World Cup record — and the belief that 2026 is different. So far, they ring true ...

Why do FIFA World Cup games have breaks? Explaining water breaks and hydration strategy for summer tournament

Water breaks in the middle of each half will happen at games no matter the location, temperature or type of venue ...

Fox versus Telemundo: How hydration breaks and commercials are disrupting World Cup viewing

When the World Cup kicked off last week, FIFA introduced hydration breaks, a mandated 3-minute window for players to rest.